about us

Emi Lei LLC was officially launched on February 1, 2022 by Niki, a new mama in sunny Southern California who always dreamed of having her own baby clothing brand - even before having kids. She mixed her experience from working in the fashion industry with her love for dressing up her little one to bring Emi Lei to life!

After becoming pregnant in 2020, she was always on the hunt for high quality, cozy, every day pieces for her little babe. Her love for neutral and earthy tones at an affordable price was always hard to find which became the inspiration behind her shop. Here you'll find soft, high quality, every day basics mixed with fun pieces that are perfect for any occasion!! We hope to be a one stop shop when shopping for your little one or when looking for the perfect gift! We also offer affordable accessories that will compliment all of our cute outfits!!

Thank you so much for being here and for supporting this small, mama owned business!!